Early-stage capital · the agent era
I back the founders building the layer of action.
Conviction capital for people putting intelligence on top of the work itself — not another tool beside it.
Who
I'm Johan de Wit. I've spent a decade close to the founders building European software — and now I invest in the ones building what comes next.
For over eight years I've built We Love SaaS into the leading B2B SaaS founder community in the Benelux — a podcast, events, and a network of several hundred founders. I co-founded Carter James, an executive-search firm placing VP and C-level leaders at SaaS and AI companies. And across those years I've invested as an angel in around fifteen software and AI companies.
Millberg Ventures is how I invest now: early, hands-on, and with conviction.
The thesis
Software's centre of gravity is moving from tools you operate to agents that do the work. I look for one specific shape of that shift.
Founders first
At the earliest stage you back people, not slides. Unfair, earned insight into a problem beats a tidy plan every time.
The layer of action, not the system of record
The winners sit on top of the existing stack and do the work inside it. They rarely ask a company to rip out the tools it already trusts.
Replace labour, not software
The prize isn't another seat in the software budget. It's the work itself — priced against the cost of a team, not the price of a licence.
Neutral, compounding moats
The best of these span several systems no incumbent can neutrally connect, and quietly become the record of what was done — a moat that deepens every month.
What I bring
Capital is the easy part. The rest is harder to find — and it's where I'm useful.
Distribution
A founder community that becomes your first design partners, customers, and references — warm, not cold.
Talent
An executive-search practice for the leaders you'll need to hire as you scale past the founding team.
Operating scar tissue
A decade of building in SaaS, with the pattern recognition that comes from it — and the honest read when something's off.
Market access
A path into the German market when you're ready to expand beyond your first geography.
Get in touch
If you're building at the layer of action, I'd like to hear from you.
Start a conversation →